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Near Field Communication

What is Near Field Communication, commonly referred to as NFC?

NFC is a form of contactless communication that employs high frequency (HF) Radio Frequency Identification (RFID) technology and wireless devices, such as smartphones or tablets. The technology uses embedded RFID readers, and allows a user to wave or pass their NFC enabled device within a few centimeters of another device, or an RFID tagged item, and transfer information between the two without physical contact. By removing the need to establish a connection between the devices, NFC creates a faster and more convenient way to transmit and receive information. The use of NFC enabled smart devices is already popular in parts of Europe, Oceania and Asia, and is quickly spreading throughout North America.

 

The possibilities are endless, whether communicating promotional materials on advertisements or providing vital information to employees on a jobsite, NFC technology will allow you to do so quickly with ease that is not available with traditional means. Businesses and individuals benefit from using NFC technology. By integrating credit cards, subway tickets, and paper coupons all into one device, a customer can board a train, pay for groceries, redeem coupons, and even exchange contact information all with the wave of a smartphone. Faster transaction times mean less waiting in line and happier customers. Fewer physical cards to carry around means the customer is less likely to lose one or have it stolen.

 

 

Many major companies Including Philips, Google, MasterCard and Paypal have all chosen to capitalize on the possibilities of NFC, and phone providers like Nokia, HTC and others have already begun creating RFID enabled devices, allowing this new technology trend to move forward. As the technology grows, more NFC compatible smart devices will be available and more stores and services will offer NFC card readers for customer convenience

 

How Does NFC Work?

 

NFC builds on the use of existing RFID technology. To function, an RIFD enabled smart device sends out a signal to a tag or secondary smart device. When someone brings their smart phone within proximity to the tag, the embedded RFID reader in smart devices will broadcast an RFID field, which in turn, will power the tag. This causes the tag to transmit the data stored on it. This allows for great interaction between traditionally passive mediums that will turn them into an interactive experience for smart device readers. A passive RFID tag can last 10 plus years, as they don't require a battery to operate.

 

Creating an NFC Solution with Libramation

 

Libramation has over a decade of experience with passive and active RFID, and can help you take advantage of this new and emerging technology. By using Libramation's ISO 15693 standard tags operating at 13.56 MHz, you can easily turn anything into a potential hub of information for your clients, employees or the public.

NFC technology opens up endless opportunities to expand your reach when it comes to advertising, promotions, and providing information to the public. By programming an RFID tag with information, you can expand your influence exponentially. Every sign becomes a portal to pass on additional information- with a wave of their smartphones, potential valuable clients can be directed to your website, have promotion codes given directly to their phones, and be given up to the minute information about your product or event.

Imagine..

  • A tag programmed with appropriate information is added to a pair of pants in a retail store. When a customer waves their phone, they are instantly told if there are other colours available, a shirt that compliments it, and whether they are available in their size in the location. With another wave of their phone at the cash register, the sale can be completed using their credit card without ever taking out their wallet.
  • A concert poster with an RFID tag takes someone directly to the event reseller website to purchase tickets to the concert, or merchandise store.
  • Movie posters and bus stops that can tell the public the schedules in a flash, and even direct them to pay their fare or purchase tickets.
  • A newspaper box that can direct people to establish a subscription to the publication.

The possibilities for NFC implementation are limited only by the imagination, and with more and more companies adapting the technology, the use of RFID will become more commonplace in the near future.

You can ensure that your efforts are not behind the times by finding out more about this innovative technology. Libramation can help you determine how to best use this technology to enhance your business. For more information, contact a Libramation representative today!

We can be reached via phone at:  780-443-5822 or via email at:   NFC@LibraMation.com

N-Mark Logo for certified NFC devices


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